With the Kickstarter campaign for Dwarves of Kadaz: REVOLUTION ready to launch next week, it’s time to start talking about it non-stop. So while I’m going to promote it here today by pointing out that the pre-launch page is up for you to follow, I’m also going to talk about what a pain-in-the-ass it is to actually write up a campaign page.
A lot goes in to a crowdfunding page. You have to pitch it not only to your readers, you have to word the summary in a way that would appeal to anyone stumbling across your project for the first time. So you have to distill a book’s worth of work into only a paragraph or two, and they have to be both concise and compelling. I like to think I’m pretty practiced at that, and even with all my experience I still find it tricky.
And then there’s not only coming up with rewards that you think are worthwhile, but ways of promoting them within the campaign page! Finding the right pictures for this, the right description for that, while still walking that tightrope of brief but intriguing. I get Option Paralysis very easily, so trying to determine what pics to use to promote all my reward tiers takes a while.
And then there’s the video. On top of all that, it’s a good idea to record yourself talking about your project. This always stresses me out, not because I’m uncomfortable on camera but because the bar for quality crowdfunding videos is sky-high. I don’t know the first thing about implementing fancy graphics, animations, and catchy (copyright-free) music into my videos, so I worry that my approach of “turn on the camera and talk” is as low-quality as it is low-budget.
What I’m trying to say is please support the Kickstarter campaign for Dwarves of Kadaz: REVOLUTION when it launches on Monday because it took me the better part of a day to make the campaign page and I want this to be worth the time it took me (and the stress it put me through) to make it.